Wondering What to Share?
Do this so you will no longer struggle with your message on social media.
One of THE biggest challenges for most people is knowing what to share on social media. If that is you, keep reading.
You know that the more relevant information that you share, the better your chances of engaging your audience. And having people only see your posts without reading them, unfortunately doesn’t help you or your audience.
When they read, like, comment or share it tells the social media algorithm that what you are sharing is worthwhile and more people get to see it in their feed.
Having your Content Topics dialed in will help so that you always have something to share. I help my clients create their Content Closet™ so they always have something to wear/share.
If you have worked with me, you have heard me talk about your hangars (Content topics). Brainstorming your 3-5 hangars will help you to have a closet full of stuff to share. Each topic should be general enough so that you have plenty of items to share for each one. This gives you many items to your Content Closet ™ is always full and organized.
Think about what would be helpful to your audience. What are things THEY would like to know about your business or services? What are the questions that you are frequently asked? Share about how you got started. Customer success stories make great social media posts and help your customers understand how you might help THEM. These are a few ideas to get you started.
If this is something that you struggle with, check out my Content Closet ™ online mini course to help you create your own Content Closet ™ you can learn more HERE.
Just like you don’t wear the same thing every day, you want to mix up your topics to keep it fresh and your audience engaged. Rotate through your topics each week.
Watch my video below for some additional ideas of what to share that will be of interest to your customers!
Tips for sharing the Experience of your brand on social media.
